Giorgio Armani Beauty has launched a new lipstick line, Rouge Ecstasy.

The company is touting the new line as the first “Color & Care” lipstick – and calling it a ‘CC’ formula – because it delivers skincare benefits.

The lipstick is available in 36 different shades, and features an innovative formula that combines high impact color with the comfort of a moisturizing balm.

The packaging is in line with the rest of Armani Beauty – the lipstick is housed in a simple chic red lacquered case that seals with a magnetic closure that “clicks.”